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140 lines
7.1 KiB
Markdown
140 lines
7.1 KiB
Markdown
# Design Vocabulary
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Use this reference when writing DESIGN.md files and constructing generation prompts. Replace vague descriptors with specific, actionable terms.
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## Atmosphere Descriptors
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Use these instead of "clean and modern":
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| Atmosphere | Characteristics | Font Direction | Color Direction | Spacing |
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|------------|----------------|---------------|-----------------|---------|
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| **Airy & Spacious** | Generous whitespace, light backgrounds, floating elements, subtle shadows | Thin/light weights, generous letter-spacing | Soft pastels, whites, muted accents | Large margins, open padding |
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| **Dense & Data-Rich** | Compact spacing, information-heavy, efficient use of space | Medium weights, tighter line-heights, smaller sizes | Neutral grays, high-contrast data colors | Tight but consistent padding |
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| **Warm & Approachable** | Rounded corners, friendly illustrations, organic shapes | Rounded/humanist typefaces, comfortable sizes | Earth tones, warm neutrals, amber/coral accents | Medium spacing, generous touch targets |
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| **Sharp & Technical** | Crisp edges, precise alignment, monospace elements, dark themes | Geometric or monospace, precise sizing | Cool grays, electric blues/greens, dark backgrounds | Grid-strict, mathematical spacing |
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| **Luxurious & Premium** | Generous space, refined details, serif accents, subtle animations | Serif or elegant sans-serif, generous sizing | Deep darks, gold/champagne accents, rich jewel tones | Expansive whitespace, dramatic padding |
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| **Playful & Creative** | Asymmetric layouts, bold colors, hand-drawn elements, motion | Display fonts, variable weights, expressive sizing | Bright saturated colors, unexpected combinations | Dynamic, deliberately uneven |
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| **Corporate & Enterprise** | Structured grids, predictable patterns, dense but organized | System fonts or conservative sans-serif | Brand blues/grays, accent for status indicators | Systematic, spec-driven |
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| **Editorial & Content** | Typography-forward, reading-focused, long-form layout | Serif for body text, sans for UI elements | Near-monochrome, sparse accent color | Generous line-height, wide columns |
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## Style-Specific Vocabulary
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### When user says... → Use these terms in DESIGN.md
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| Vague Input | Professional Translation |
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|-------------|------------------------|
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| "clean" | Restrained palette, generous whitespace, consistent alignment grid |
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| "modern" | Current design patterns (2024-2026), subtle depth, micro-interactions |
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| "minimal" | Single accent color, maximum negative space, typography-driven hierarchy |
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| "professional" | Structured grid, conservative palette, system fonts, clear navigation |
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| "fun" | Saturated palette, rounded elements, playful illustrations, motion |
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| "elegant" | Serif typography, muted palette, generous spacing, refined details |
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| "techy" | Dark theme, monospace accents, neon highlights, sharp corners |
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| "bold" | High contrast, large type, strong color blocks, dramatic layout |
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| "friendly" | Rounded corners (12-16px), humanist fonts, warm colors, illustrations |
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| "corporate" | Blue-gray palette, structured grid, conventional layout, data tables |
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## Color Mood Palettes
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### Cool Blues & Grays
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- Background: #f8fafc → #f1f5f9
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- Surface: #ffffff
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- Text: #0f172a → #475569
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- Accent: #2563eb (blue-600)
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- Pairs well with: Airy, Sharp, Corporate atmospheres
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### Warm Earth Tones
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- Background: #faf8f5 → #f5f0eb
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- Surface: #ffffff
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- Text: #292524 → #78716c
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- Accent: #c2410c (orange-700) or #b45309 (amber-700)
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- Pairs well with: Warm, Editorial atmospheres
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### Bold & Vibrant
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- Background: #fafafa → #f5f5f5
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- Surface: #ffffff
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- Text: #171717 → #525252
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- Accent: #dc2626 (red-600) or #7c3aed (violet-600) or #059669 (emerald-600)
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- Pairs well with: Playful, Creative atmospheres
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### Monochrome
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- Background: #fafafa → #f5f5f5
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- Surface: #ffffff
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- Text: #171717 → #737373
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- Accent: #171717 (black) with #e5e5e5 borders
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- Pairs well with: Minimal, Luxurious, Editorial atmospheres
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### Dark Mode
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- Background: #09090b → #18181b
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- Surface: #27272a → #3f3f46
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- Text: #fafafa → #a1a1aa
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- Accent: #3b82f6 (blue-500) or #22d3ee (cyan-400)
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- Pairs well with: Sharp, Technical, Dense atmospheres
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## Typography Mood Mapping
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### Geometric (Modern, Clean)
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Fonts: DM Sans, Plus Jakarta Sans, Outfit, General Sans, Satoshi
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- Characteristics: even stroke weight, circular letter forms, precise geometry
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- Best for: SaaS, tech products, dashboards, landing pages
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### Humanist (Friendly, Readable)
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Fonts: Source Sans 3, Nunito, Lato, Open Sans, Noto Sans
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- Characteristics: organic curves, varying stroke, warm feel
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- Best for: consumer apps, health/wellness, education, community platforms
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### Monospace (Technical, Code-Like)
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Fonts: JetBrains Mono, Fira Code, IBM Plex Mono, Space Mono
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- Characteristics: fixed-width, technical aesthetic, raw precision
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- Best for: developer tools, terminals, data displays, documentation
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### Serif (Editorial, Premium)
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Fonts: Playfair Display, Lora, Merriweather, Crimson Pro, Libre Baskerville
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- Characteristics: traditional elegance, reading comfort, authority
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- Best for: blogs, magazines, luxury brands, portfolio sites
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### Display (Expressive, Bold)
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Fonts: Cabinet Grotesk, Clash Display, Archivo Black, Space Grotesk
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- Characteristics: high impact, personality-driven, attention-grabbing
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- Best for: hero sections, headlines, creative portfolios, marketing pages
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- Use for headings only; pair with a readable body font
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## Shape & Depth Vocabulary
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### Border Radius Scale
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| Term | Value | Use for |
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|------|-------|---------|
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| Sharp | 0-2px | Technical, enterprise, data-heavy |
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| Subtle | 4-6px | Professional, balanced |
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| Rounded | 8-12px | Friendly, modern SaaS |
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| Pill | 16-24px or full | Playful, badges, tags |
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| Circle | 50% | Avatars, icon buttons |
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### Shadow Scale
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| Term | Value | Use for |
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|------|-------|---------|
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| None | none | Flat design, minimal |
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| Whisper | 0 1px 2px rgba(0,0,0,0.05) | Subtle elevation, cards |
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| Soft | 0 4px 6px rgba(0,0,0,0.07) | Standard cards, dropdowns |
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| Medium | 0 10px 15px rgba(0,0,0,0.1) | Elevated elements, modals |
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| Strong | 0 20px 25px rgba(0,0,0,0.15) | Floating elements, popovers |
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### Surface Hierarchy
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1. **Background** — deepest layer, covers viewport
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2. **Surface** — content containers (cards, panels) sitting on background
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3. **Elevated** — elements above surface (modals, dropdowns, tooltips)
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4. **Overlay** — dimming layer between surface and elevated elements
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## Layout Pattern Names
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| Pattern | Description | Best for |
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|---------|-------------|----------|
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| **Holy grail** | Header + sidebar + main + footer | Admin dashboards, apps |
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| **Magazine** | Multi-column with varied widths | Content sites, blogs |
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| **Single column** | Centered narrow content | Landing pages, articles, forms |
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| **Split screen** | Two equal or 60/40 halves | Comparison pages, sign-up flows |
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| **Card grid** | Uniform grid of cards | Product listings, portfolios |
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| **Asymmetric** | Deliberately unequal columns | Creative, editorial layouts |
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| **Full bleed** | Edge-to-edge sections, no max-width | Marketing pages, portfolios |
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| **Dashboard** | Stat cards + charts + tables in grid | Analytics, admin panels |
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